Starting a business isn’t easy. So many things to think about – with only 24 hours in a day. But like anything, there’s a process. And starting a balloon business is no exception. The list may be lengthy, but hey, babes, since you dropped in, we thought we’d give you a head start and break down what we consider to be the top 5 things you should check off your to-do list when getting started in the balloon world.
Pick a Powerful Name
You know what they say, words have meaning, and names have power. So, when choosing a name for your business, ask yourself how you want people to remember you. First impressions are everything, so choosing something that reflects you, your brand, and your values is the way to go. And hey, if you feel like you may have missed the mark along the way, don’t be afraid to change it up. Everyone loves a good rebranding now and then.
The Social
Well, we live in a digital age. So, where you live on the internet matters. Plus, how else will people get to know you? Whether it’s a webpage, Facebook, Instagram, Tik-Tok or any other platform, your social media pages are where your business will live online. Our thoughts? You don’t have to be everywhere but make your content count wherever you choose to be. The online world is oversaturated, and you can’t control that. But you can post meaningful content that resonates. So, know your audience, be consistent in our messaging, and be committed to providing quality content – always.
Get Your Creative Juices Flowing
With social media comes content, and with content comes the constant question of “What should I post.” There will be weeks where you’ll be fresh out of things to say, and not all start-ups can afford to hire pricey web designers to create graphics on the drop of a dime. Our tip? Get familiar with free design apps like Canva; use it when your content bank is running low and to create a branding kit that reflects you. With thousands of free features, you’ll keep your bank book happy, your stress levels down, and the engagement on your social pages’ way up.
Research Suppliers
Business is all about networking. As you float through your balloon venture, you’ll want to make connections with both local and international suppliers. So research what’s out there and try different products to decide which works best for you and your clients.
The Legal Stuff
Lastly, depending on where you’re situated, the legal side of starting a business can vary. Familiarize yourself with the guidelines in your province (or state) for registering your business, banking options, insurance and all the legal stuff in between. We recommend dishing out and hiring a professional to handle this for you because sometimes – the best investment you can make is the one you make in yourself.
